The Person Behind the Strategy
Eric Peterson
Founder, The Awesome Team · A creative in Arizona with a global footprint. 25 years of real-world sales, marketing, and operational leadership — distilled into a system that works for founders at every stage.
Philosophy
Eric has worked in technology infrastructure sales and nurtured world-class marketing platforms for enterprise clientele for decades — inventing new streams of revenue and significantly reducing COGS for some of the largest companies in the world, all while creating some of the most unique publishing ventures on the planet.
He now brings that full suite of tools independently to businesses of all sizes, focusing on agile, creative, and strategic growth — with one unwavering principle:
"We do not spend $1 without being able to prove without a doubt that we know where to attribute ROI. We do not 'try and see what happens' unless we are sure we can directly correlate cause and effect. There are enough unknowns in marketing. We are here to answer questions, not add to them."
— Eric Peterson
25+
Years of real-world experience
$50M+
In direct sales
$2B+
In tracked marketing growth
500+
Founder-led companies grown
Track Record
Sales
2x 300% quota achievement · 32% YoY growth average
Top Sales NOAM — SonicWALL 2017 · 3x President's Club
$42M in technical infrastructure sales
Pioneered digital MEDDIC-based outreach during the pandemic — so warm that a Fortune 500 CIO greeted Eric like an old friend after meeting only virtually
Structured profitable sales channels across the UK, Netherlands, Italy, France, Germany, Japan, and throughout the US — spanning media, publishing, education, medical, data governance, government, gaming, and hospitality
Marketing
5x average ROAS for e-commerce campaigns spanning 3 continents
B2B evergreen funnels with 10x ROAS
Built attribution engines tying social/ad spend directly to physical retail POS for major brands
Built a mobile 6K production studio for guerrilla-style UHD content production
TV/Film production · Meta audience & creative testing · Hyros, Unbounce, Shopify, Klaviyo
Creative
Most recent fiction published in 6 languages across 4 continents
Collaborations with Darick Robertson (The Boys), Simon Bisley (Lobo), Colin MacNeil (Judge Dredd), Glenn Fabry (Preacher), Clint Langley (ABC Warriors), Boo Cook (Elephantmen)
Lowered COGS in publishing by 44% in 2021
What People Say
"Eric had transformed a modestly performing territory into one of the highest performing nationally. Eric is a top class performer and I can't recommend him highly enough."
David Ryder · Sales Leadership
"Eric is an absolute master when it comes to digital media. His professionalism and integrity are exquisite and you will be hard-pressed to find a more amiable person to work with."
Aubrey Blankenship · Client Partner
"He stood out among the other participants with his creative ideas and expert knowledge. I highly recommend Eric for any type of work that requires creativity, interpersonal communication, or extensive knowledge of the internet."
Ed Olsen · Founder & Client
Global Footprint
Eric has built structured and profitable sales channels across the UK, Netherlands, Italy, France, Germany, Japan, and throughout the US — spanning media, publishing, education, medical, data governance, government, gaming, and hospitality.
Ready to stop strategizing and start executing?
Book a free call with Eric. No pitch — just a direct conversation about where you are and what it would take to get where you want to go.
Book a Free Discovery CallNo pitch. Just strategy.