I build growth systems that turn strategy into execution, execution into measurable results, and results into repeatable scale.
Eric Peterson
Growth Systems Architect • Founder • AI-Powered Business Growth
Growth Systems Architect and founder with more than 25 years building systems that connect strategy, AI, commercialization, leadership, execution, and measurable business growth across founder-led, enterprise, and media organizations.
One career. Four capabilities. One connected system.
Selected Organizations
Employers, clients, enterprise customers & strategic engagements across founder-led growth, media, enterprise technology, and commercialization work.
Philosophy
After working alongside nearly 1,000 founder-led companies, I've learned that sustainable growth isn't built by making hundreds of great decisions. It's built by creating systems that consistently make the next right one.
Operating Principles
Tactics create activity. Connected systems create repeatable outcomes.
A strategy has no commercial value until it changes priorities, behavior, and action.
Completion is not the goal. Work must improve revenue, acquisition, efficiency, adoption, or another defined business outcome.
AI should remove friction, preserve judgment, and help talented people work faster and more consistently.
A company can scale when successful decisions and actions become dependable operating systems.
Why Now?
Twenty-five years of building growth systems from different sides of the table. Now I want to bring the entire operating system inside one ambitious organization.
I have spent my career operating from multiple sides of growth — founder leadership, enterprise technology, commercialization, media, customer acquisition, AI, and systems design. Your Awesome Team gave me the opportunity to work directly with approximately 960 founder-led companies and observe recurring growth constraints across a very large sample of businesses.
That experience sharpened what I want to do next.
I am looking for an executive or senior leadership role where I can go deeper with one ambitious organization—aligning strategy, people, technology, AI, execution, and commercial growth around measurable outcomes.
This is not a departure from entrepreneurship. It is the logical next application of everything entrepreneurship and enterprise leadership have taught me.
Proof
The numbers behind the systems.
Roughly 80 new companies per quarter, with growth ramping over time.
Across enterprise storage, cloud infrastructure, and cybersecurity modernization.
Peak monthly revenue, not recurring or average. Built and led an organization approaching 100 professionals across sales, production, marketing, and acquisition.
Standardized outbound infrastructure engaging targeted prospects at scale.
Internationally published creator-owned science-fiction property.
Through programming, audience monetization, and donor-focused offer development.
Those outcomes came from four capabilities developed across one career.
The System
One growth system, four connected disciplines.
After seeing the same growth failures repeat across nearly 1,000 companies, I organized the work into four connected disciplines. Together, they form the operating model behind Your Awesome Team.
Role
Designs the operating foundation: objectives, data, workflows, tools, and scalable structure.
Leadership Capability
Systems thinking and organizational design.
Role
Clarifies positioning, priorities, market opportunities, customer needs, and the sequence of decisions required for growth.
Leadership Capability
Strategic pattern recognition.
Role
Turns plans into accountable action, creates repeatable processes, and ensures work produces defined outcomes.
Leadership Capability
Cross-functional execution.
Role
Creates pipeline, strengthens commercial conversations, and translates customer needs into revenue.
Leadership Capability
Enterprise GTM and revenue leadership.
Capability Evolution
How I got here
Four chapters of capability, built in sequence — each one a foundation for the next.
2000–2004 — Chapter 1
Storytelling
What I learned: How audiences pay attention, make decisions, and take action.
Television Producer
JVMI
Hired directly from film school to produce internationally syndicated educational programming and create direct-response offers that monetized viewership.
Initiatives & Achievements
- —Helped build the production operation from the basement of a small office building into an approximately $2 million television studio.
- —Produced educational programming and donor-focused offers.
- —Covered the Middle East conflict during the September 11 period and subsequent war.
- —Combined content, production, audience engagement, purchasing offers, and donor monetization.
- —Contributed during a period in which organizational revenue increased from approximately $20 million to $80 million annually.
2004–2015 — Chapter 2
Business Building
What I learned: How storytelling, positioning, offers, media, sales, and delivery combine to create revenue.
Epic Digital — Building the Business
2004–2015 | Founder / Executive Leadership
What I Built
Scale
Approximately $300K peak monthly revenue.
Organization approaching 100 professionals.
Approximately 300 organizations served.
Selected organizations: Marvel • Disney • NBCUniversal • Pearson • Qualcomm • Apple • Microsoft
Leadership Lesson
Eric remains a minority shareholder. His principal operating period was 2004–2015.
2015–2023 — Chapter 3
Enterprise Scale
What I learned: How large organizations buy, modernize, and grow through complex stakeholder systems.
Account Manager
Insight
Produced approximately 300% more cloud-pilot sales than any other participant in a competitive pilot program.
Initiatives & Achievements
- —Competitive cloud-sales pilot program.
- —Produced 300% more sales than any other participant.
Territory Account Manager
SonicWall
Earned the #1 North America Sales Award in 2017 and expanded business across a multistate territory through channel development.
Initiatives & Achievements
- —Earned the #1 North America Sales Award in 2017.
- —Expanded business across Ohio, Michigan, Pennsylvania, Delaware, Alabama, Florida, and Mississippi through channel development.
Named Account Manager
Fortinet
Achieved 152% quota attainment in Q1, averaged 127%, and brought in Terrible Herbst for a $1.1 million cybersecurity-modernization initiative spanning 120 locations.
Initiatives & Achievements
- —Achieved 152% quota attainment in Q1, averaged 127%.
- —Brought in Terrible Herbst for a $1.1 million cybersecurity-modernization initiative spanning 120 locations.
Key Customers
Regional Account Manager
Zscaler
Grew attainment from $0 to more than $1 million during the first fiscal half and developed accounts including Optiv, Rogers Communications, EchoStar, Yokowo, and Phoenix Children's Hospital.
Initiatives & Achievements
- —Grew attainment from $0 to more than $1 million during the first fiscal half.
- —Led cloud-security and Zero Trust modernization initiatives across complex organizations.
Key Customers
National Enterprise Account Manager
NetApp
Enterprise modernization work spanning cloud infrastructure, data storage, and data intelligence across complex national accounts.
Initiatives & Achievements
- —Acquired and expanded enterprise accounts across the United States.
- —Managed complex sales cycles involving technical, financial, operational, and executive stakeholders.
2023–Present — Chapter 4
AI + Growth Systems
What I learned: How AI can make strategy, execution, and growth increasingly repeatable.
Your Awesome Team — Building the Growth System
2023–Present | Founder & Growth Systems Architect
The Challenge
What I Built
Scale
Worked with approximately 960 founder-led companies over three years, creating an unusually broad dataset of practical founder growth challenges.
Built systems supporting approximately 2,000 targeted B2B prospects per month.
What It Taught Me
Commercialization & Emerging Media
Space Bastards
350,000 issues purchased
An internationally published creator-owned science-fiction property — evidence of commercialization, leadership, audience building, intellectual-property development, and emerging-media execution. Originated as a print property, then expanded into AI-assisted animation.
- —Creator and writer
- —Approximately 350,000 issues purchased through distributor reporting
- —International publishing and audience development
- —Completed proof of concept
- —Completed character and shot development
- —Production pipeline built
- —Animated trailer completed
- —Full animated series in development
Education
Scottsdale Community College
Two Associate Degrees · 2002
- —Graduated high school at 16.
- —Completed two degrees while editing a film financed by Steven Spielberg and DreamWorks.
What's Next
Let's Build What's Next
AI-Powered GTM Systems
Connect product, positioning, acquisition, sales, customer lifecycle, and revenue operations.
Repeatable Revenue Infrastructure
Turn isolated wins and founder intuition into measurable, scalable systems.
Founder-to-Enterprise Growth
Help organizations mature from founder-led selling into coordinated commercial execution.
AI-Assisted Products and Media
Build practical AI workflows for business platforms, customer experiences, and creative production.
I'm exploring executive and senior leadership opportunities with organizations that need someone capable of connecting growth strategy, AI, commercialization, people, and execution.
Let's build what's next.